According to a report carried out by comScore, a leader in measuring the digital world, Social networking is the most popular online activity worldwide. It accounted for nearly 1 in every 5 minutes spent online globally in October 2011, ranking as the most engaging online activity worldwide.

With this in mind, it seems like an obvious place for people to find potential internships.

With the power of Facebook and Twitter these days, there is so much information one can find out and utilise. For example, a quick search on a company name on Facebook, may infact reveal any current vacancies or internships. Company pages are also great if you want to see if you could be a potential ‘fit’. Very often, companies have some photos or news that might show you the kind of place it is to work, giving you a great heads up.

As well as Facebook, Twitter is a great tool for networking. Doing an advanced search on twitter using keywords or key locations may help you to find a contact that could help with an internship placement. Start following companies and people who are tweeting interesting and relevant information that is relevant to what you are looking for.

As well as using social networking sites to network, a survey carried out by internships.com found that out of 524 surveyed – undergraduates (58%), grad students (22%) and non-students (20%) – 79% of respondents are comfortable with employers reaching out to them directly through social media for job and internship opportunities.

This result shows that social media is used frequently and highly regarded. It shows the importance of having a professional looking online profile in all social network channels.

Social media is a great way to use your contacts to gain an internship. By updating your status and asking your Facebook friends if they have any routes in to an internship, you never know what opportunities might arise. As the saying goes, ‘it’s not what you know it’s who you know’ – so use those contacts well!

Use Twitter search to look at particular companies that you are interested in working at. You might be able to find a key contact at the company to get in touch with which in term could lead to a great opportunity.

Get your LinkedIn profile up to date. Many companies will look at your LinkedIn profile like they would your C.V so it’s imperative that it’s up to date and professional. You can also join lots of groups on LinkedIn that often provide advice or updates on key areas. If you’re thinking of getting into a specific industry, joining certain groups may give you some great insights. Build your connections and utilise them. Ask questions within groups and get involved in business conversations. Employers looking at your profile will be impressed by your activity and involvement.

So.. log on.. ’like’ away, join lots of facebook groups, tweet your contacts, update your LinkedIn profile and good luck with finding that perfect internship!